The story
At Attire by Kunal and Sid J, we believe that luxury is defined by the perfect balance of tradition, quality, and individuality. With over 30 years of expertise, our brand has become a trusted name in luxury menswear, creating timeless pieces that exude elegance and sophistication.
Based in Pitampura, we specialize in crafting premium wedding attire for men, including sherwanis, bespoke suits, trousers, and belts. Each piece is meticulously designed using the finest fabrics, ensuring an unparalleled fit and finish. Our Zardosi embroidery and attention to detail reflect the rich heritage of Indian craftsmanship, seamlessly blended with modern aesthetics.
Whether you’re preparing for your wedding day or a grand celebration, we pride ourselves on delivering outfits that celebrate your unique style and personality. At Attire, every stitch is a testament to our commitment to excellence, ensuring you look and feel your best on life’s most memorable occasions.
Discover the art of refined menswear—where tradition meets contemporary design, and every detail matters. Welcome to Attire by Kunal and Sid J.
The begining
The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.
Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.
Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York.
Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America.


Several decades late
Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.